Here are a few key components of a press kit: By using PDF press kits, you can easily share, store, and update information. They're also more accessible since anyone with a link to your media kit can gain access to the latest material. The ease of use and media upload limits may depend on your existing website setup, and you may consult your tech team for further information.Įlectronic media kits are easier to maintain since you can upload photo files that update automatically. You can make a media kit using an existing website. There are a variety of ways to use a media kit, including through an existing website, electronically, or through portable document format (PDF). Related: How to Take a Professional Headshot Yourself Types of media kit examplesĮxploring types of media kit examples can help individuals determine what method is most effective for marketing a business or brand. The media kit can also provide contact information for journalists seeking additional information or wanting to speak with company officials. Media kits commonly contain the name of the company, the names, titles, and biographies of its key people, information about the company's history and function, photos, and press releases. You can create a media kit by simply adding a page to your website or giving select members of the media a package of information and product samples. Using media kits can also save companies time by preventing employees from answering media questions repeatedly. As an example, a media kit can promote a new company launch, advocate for a new product or service, or introduce a company to the market. Media kits are promotional public relations tools that serve multiple purposes. What is a media kit?Ī media kit is a package of information compiled by a company to give reporters basic information about itself. In this article, we explain what a media kit is, explore types of media kit examples, discover their importance, examine how to create one, and review some tips. Understanding media kits can help you reduce the friction of the sales process and make it easier to sell inventory. The purpose of a media kit, also known as a press kit, is to get the attention of journalists and encourage them to write articles or perform interviews. The best media kits offer reporters easy access to information about a brand or product and provide them with photos and materials to include in a story.
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